Why Your Competitors Beat You on Google (and How to Take Your Spot)

A Carson-based pest control company couldn’t figure it out: they’d been in business for years, had great customer service, but when people searched “Carson pest control,” they weren’t on page one. Meanwhile, a newer competitor was dominating.

Reason 1: They’re Consistent With SEO

Your competitors might be posting new content every month, while your site hasn’t been updated in a year. Google rewards fresh, relevant information.

Reason 2: Their Site is Easier to Use

A competitor with a clean, mobile-friendly site will always have an edge over an outdated, slow-loading one. This ties into Easy-to-Use Websites = Happy Customers = More Sales.

Reason 3: They’re Getting More Links

If local blogs, directories, and news sites link to your competitor, it tells Google, “This site is trusted.”

Reason 4: They’re Using Local Keywords Strategically

Your competitor may be weaving “Carson” and “South Bay” naturally throughout their pages, while you’re relying on generic terms.

Want to claim your competitor’s spot? Contact us and let’s create a plan to outrank them.

Post 9 — UX

Title: 7 Signs Your Website is Confusing (and How to Fix It)
Meta Title: How to Tell if Your Website is Confusing (and Fix It)
Meta Description: Learn the top signs that your website is confusing visitors and quick fixes to improve it.
Summary: Spot the red flags of a confusing website and make it clear, simple, and customer-friendly.
Short Description: Fix a confusing website fast.
Midjourney Prompt: black and white Hasselblad 50mm photograph of a person looking frustrated at a laptop screen, soft light from window, shallow depth of field
Main Image Alt Text: Person looking confused while viewing a laptop

Intro — The Mystery Menu Problem

A South Bay restaurant’s website had a beautifully designed homepage — but customers couldn’t find the menu. It was buried in a drop-down, hidden under “About Us.”

A confusing website makes visitors leave fast, and they don’t come back. Here’s how to tell if yours is driving people away.

Sign 1: People Can’t Tell What You Do

Your homepage should clearly state your services and location in the first few seconds.

Sign 2: Overcomplicated Navigation

Menus with more than 7 main items overwhelm visitors. Group pages logically.

Sign 3: Hard-to-Find Contact Info

Visitors shouldn’t have to hunt for your phone number or email. Place it in the header and footer.

Sign 4: Walls of Text

Break up long paragraphs with headings, bullet points, and images.

Sign 5: Slow Load Times

If your site takes more than 3 seconds to load, visitors may leave before seeing it.

Sign 6: Poor Mobile Experience

Over half of web traffic is mobile. Test your site on multiple devices.

Sign 7: Confusing Calls-to-Action

“Learn more” is vague. “Book your consultation” is clear.

Many of these fixes overlap with Why a Web Strategy Isn’t a Luxury—It’s Your Business’s GPS, so you may be missing a bigger strategic plan too.

Want a website people actually enjoy using? Contact us and we’ll make it simple, clear, and effective.