7 Signs Your Website is Confusing (and How to Fix It)

A South Bay restaurant’s website had a beautifully designed homepage — but customers couldn’t find the menu. It was buried in a drop-down, hidden under “About Us.”

A confusing website makes visitors leave fast, and they don’t come back. Here’s how to tell if yours is driving people away.

Sign 1: People Can’t Tell What You Do

Your homepage should clearly state your services and location in the first few seconds.

Sign 2: Overcomplicated Navigation

Menus with more than 7 main items overwhelm visitors. Group pages logically.

Sign 3: Hard-to-Find Contact Info

Visitors shouldn’t have to hunt for your phone number or email. Place it in the header and footer.

Sign 4: Walls of Text

Break up long paragraphs with headings, bullet points, and images.

Sign 5: Slow Load Times

If your site takes more than 3 seconds to load, visitors may leave before seeing it.

Sign 6: Poor Mobile Experience

Over half of web traffic is mobile. Test your site on multiple devices.

Sign 7: Confusing Calls-to-Action

“Learn more” is vague. “Book your consultation” is clear.

Many of these fixes overlap with Why a Web Strategy Isn’t a Luxury—It’s Your Business’s GPS, so you may be missing a bigger strategic plan too.

Want a website people actually enjoy using? Contact us and we’ll make it simple, clear, and effective.